Background

Search terms, URLs and search results

If someone searches for "quality authors" in Google, www.qualityauthors.co.uk appears first in the results. Google claims (2006/07/21) that there are 181 million other results worldwide for this search term, so the result is brilliant. Similarly, with Yahoo, the Quality Authors web site is number one in the list.

These observations indicate that to be found in search engines, web sites need web site addresses that reflect products and services (that is, search terms that potential clients are likely to use). More evidence is available.

Additionally, if a search term takes a customer to a site that is specific to the keyword, it's likely that the customer will spend time on that site, according to research from Hawdale Associates (www.hawdale-associates.com/newsletter-archive/landing-pages-are-opening-conversations.html).

Web sites related to technical communication

TechScribe owns domain names that reflect products and services related to technical communication. These will used in the project. Although this site has TechScribe branding, the domains in the project do not.

Search engine promotion

To get these web sites to rank high in search engines, they need good content (lots of it) and many inbound links. The content should be different from existing web sites. (Obviously, concepts may be the same, but the content itself won't just be a copy of existing materials.)

The web sites in the project could have links between them. For example, technical writing can be considered a subset of technical communication. Reference manuals are one output from the act of technical writing.